Allbirds shows related item recommendations across the site, including the checkout, product, and product category pages, to attract customers and increase conversions. It’s an excellent way to help visitors make purchasing decisions and enhance customer trust. Below the product descriptions, Allbirds presents user reviews. Allbirds provides thorough product information, describing core features and materials, and includes close-up photos and videos to help customers visualize each product. It only takes a few scrolls on the homepage to read about the company’s sustainable practices and main product categories, like the newest collections and collaborations. AllbirdsĪllbirds’ online clothing and shoes store effectively reflects its values – simplicity and sustainability – from the headline and copy to the warm-toned editorial shots. Online stores offering many products should consider using breadcrumbs, a mega menu, and detailed filtering options to improve findability. Crate & Barrel has a comprehensive filtering system based on attributes like features, prices, and materials, so visitors can quickly discover specific items. Detailed filtering and sorting options.To help users keep track of their current location within the website’s hierarchical structure, this eCommerce store puts breadcrumbs below the navigation menus and lists previously visited product categories. Besides having extensive menu categories, Crate & Barrel displays featured product photos to help users visualize the items. To help audiences navigate the store, it uses a mega menu and displays categories on the homepage, ensuring visitors can quickly find relevant products. The company’s eCommerce platform reflects its branding with a light and clean interface. Founded in 1962, this eCommerce business establishes itself as offering sophisticated, modern, and high-quality homeware. Crate & BarrelĬrate & Barrel sells home essentials and houseware, from furniture and kitchen appliances to decor and lighting. Show your projects’ or products’ behind-the-scenes processes to increase transparency, enhance branding, and build trust. Make Architects displays the entire project development process using sketches, videos, photos, and detailed descriptions, so visitors can fully immerse themselves in the company’s journey. High-quality and large photos of completed projects capture attention and provide a detailed look without users needing to zoom in. These are eye-catching and add movement to the site’s interface, making any eCommerce website stand out right away. Overlaying the photos, Make Architects writes its value proposition and brief company history to attract visitors. It uses an image-heavy layout to directly showcase the design team and past projects on the homepage. Although we can’t classify this as a traditional online store, the company sells its services effectively via a captivating website design. Make Architects offers architectural and interior design services internationally. This fantastic eCommerce site uses product images with intense sharpness and exposure, making them stand out against the soft pastel background.Ĭommunicate your product and brand values clearly to showcase what you stand for and attract relevant potential customers. This is an effective method to enhance the company’s overall branding. Bite promotes sustainability across various web elements, including its subheadings and testimonials. Instead, the icon subtly changes colors each second to grab attention. A small speech bubble on Bite’s homepage is a great way to encourage visitors to reach out without intruding on their browsing experience.
The beautifully-designed homepage grabs visitors’ attention and immediately communicates sustainability as one of its core values, which is also a popular eCommerce trend.
Help Scoutīite’s online shop is one of the best examples of an effective eCommerce website. Sell online services effectively by making your site’s interface engaging using interactive elements like animations, movable objects, and GIFs. The usage of GIFs helps Potion grab the audience’s attention and communicate product benefits better than static images. Readers can move, drag, and rotate these objects. The oval-shaped items on the integrations page are interactive. Potion’s cat mascot uses claymorphism, a simplified version of three-dimensional elements resembling items made out of clay. This online business website applies parallax scrolling and 3D animations to make the user experience (UX) more engaging. It also utilizes a pastel color palette with bright tones to emphasize certain words, images, and videos. It uses ample white space to direct readers’ focus toward elements like calls-to-action (CTAs).
Offering video-making software, Potion’s digital storefront is modern and fun.
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